Mastercard Strive

More than the realization of a dream, starting a business in Favela is about creating survival alternatives and building some kind of a security and stability for the family in the future. Mastercard Strive wanted to understand the main needs of favela businesses, exploring aspects that can show opportunities to increase their revenue and/or efficiency. In order to tackle that challenge, we ran a qualitative research in two different favelas in Brazil, talking with small business owners. With the results, we facilitated a workshop to depict insights and possible solutions to serve them with innovation, in their context, in the way that they understand.